Partnership Between Factual And Mitsui & Co. Enhances Data- Driven Offerings To Japan

Factual is a growing location data company which utilizes the use of location to provide more interactions between marketers and their customers, thereby enhancing service delivery to these customers. The recent partnership announcement will serve as a means of assisting with the integration of Factual data into local programmatic ad buying, social and publisher platforms, and also help in the adoption and usage of Factual’s products among Japan’s largest advertising agencies and corporations.

“The Mitsui team has a deep understanding of the digital marketing industry in Japan, and are experienced at introducing innovative data and technology companies to the Japanese market,” said Rob Jonas, Chief Revenue Officer, Factual. “Factual’s existing global partnerships already extend into the region and, with Mitsui’s support, Factual will further develop its presence with local partnerships in Japan. The market has a history of innovation, and as one of the largest markets globally, we expect our Japanese business to drive revenue and product development over the coming years.”

“We at Mitsui have long been strategic investors in companies within the international digital marketing industry, and Factual is among the best, most innovative global tech companies with which we have partnered,” said Kiichiro Takanami, SVP of IT & Communication Business Div., Mitsui & Co. (U.S.A.), Inc. “Mitsui will collaborate with Factual not only in Japan, but in the global market as well, as together we share and can reach our global affiliates and partners in diversified industries.”

“By using Factual for our key client’s campaigns, we were able to target ads to our core audience, the affluent segment living in luxury neighborhoods, based on real behavioral attribute data,” said Hiroki Ito, Head of Cadreon Japan. “This helped us to achieve impressive results. As a programmatic, data-only solution, we were able to use Factual with our usual ad delivery platforms, allowing us to swiftly implement it into ongoing campaigns. Moving forward, we plan to utilize Factual in a wide range of compatible platforms, including Facebook.”

“There is an untapped opportunity for companies in Japan to incorporate location, and Factual is the right leader to help implement a location strategy across their businesses,” said Takuya Sugiyama, General Manager of Digital Marketing Business Div., Mitsui & Co. “Mitsui will support companies in understanding and engaging their customers to make more strategic business decisions by leveraging Factual’s location data and through partnership with our subsidiary Legoliss Inc, which offers consulting and support in building customer data platforms (CDP) to enhance data utilization.

Mitsui is an organization that focuses on fully utilizing global operating locations, network and information resources, as a means of driving effective global innovation.

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