Linx, leading retail technology specialist, and Magalu, Brazil’s leading retail digital platform, have just announced a partnership that will allow Magalu marketplace sellers to use their physical stores as a delivery option for their products sold on the company’s platform.
“We are making history by promoting a real Omnichannel experience, connecting Magalu’s incredible audience with admirable brands that have also turned the physical store into a showroom and distribution center,” explains Jean Klaumann, vice-president of Linx Digital.
In order to have access to this delivery model, the marketplace seller must be a Linx OMNI OMS (Order Management System) user. With this partnership, the consumer will be able to reduce delivery time and shipping cost when buying their products. The solution gives customers access to geolocation data, which shows the nearest stores that can deliver your product quickly and more conveniently. If the option is to receive the purchase at home, sellers may use the services of Magalu and Linx logistics partners.
This experience became possible through Linx’s technology investments in the Omnichannel project. The launching of this solution has enabled Linx to become the largest benchmark on the subject in Brazil – and besides allowing several leading brands to promote digital transformation in their relationship with their consumers.
“Through technology, we transformed Magalu in a digital platform. Now we want to help the analogue seller to also become digital and raise the level of services they offer. With this solution by Linx, analog companies will be able to make their physical store catalog products available on Magalu’s sales platform,” says Leandro Soares, Magalu’s executive director of marketplace. “Multichannel is another very important point of our strategy. We know how much our customers like to have the option to pick up in store and with this partnership we will offer this facility at the sellers´ physical stores.”